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Microsoft Lumia Implement Online Reviews and Ratings to Activate Customers
To effectively promote the product quality and service of their full smartphone range, Microsoft Lumia have launched an interactive campaign which showcases positive ratings and reviews from their...
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Simplyhealth Use UGC Sweepstakes to Increase Multi-Channel Engagement
With the start of a new year come new resolutions to better ourselves and our health. So, Simplyhealth are asking fans how they are bettering their #everydayhealth in 2016 with their latest hashtag...
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Alila Villas Leverage UGC Social Hub with Call To Action To Increase Bookings
To tempt prospective travelers with their exclusive offer, luxury resort group Alila Villas have leveraged their guests’ best holiday pictures and videos from social media to drive hotel bookings....
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10 Engaging Digital Marketing Campaigns From Food and Beverage Brands
Today’s food and beverage brands are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers....
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Bauer Media Propel Healthier Scotland Campaign With Digital Engagement
Bauer City Network and Healthier Scotland are on a quest to help Scotland’s families be healthier through digital engagement, encouraging listeners to share their recipes and top tips on eating better...
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Travelex launch Bi-Monthly Marketing Campaign to Increase Brand Engagement
To escape from the winter blues, Travelex are turning fans’ attention to happier times with their #HistoryoftheHoliday voting sweepstakes campaign. Marketing Campaign Objectives Increase brand...
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Metro Utilize Multi-Channel Marketing To Maximize Film Sweepstakes Entries
To mark the release of the new movie ‘How To Be Single’, Metro is taking advantage of multiple marketing channels to maximize entries to its sweepstakes campaign. Marketing Campaign Objectives Promote...
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Bauer Media Launch Interactive Quiz to Promote McDonald’s Campaign
Bauer Media’s, CLEO magazine have come together with McDonald’s, to help promote their new ‘Create Your Taste’ campaign, using a fun-filled quiz to recommend fans the perfect burger. Marketing...
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Hawaiian Airlines Entice Valentine’s Day Consumers with Vacation Sweepstakes
To coincide with Valentine’s, Hawaiian Airlines have launched their ‘Love at First Flight’ sweepstakes quiz, to help fans find and ultimately win their vacation package to Hawaii, based on their...
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How Penguin Books and Joules Use Sweepstakes to Establish Audience Preferences
Penguin Books bestselling women’s fiction author, Katie Fforde, has teamed up with fashion brand Joules, launching an interactive sweepstakes campaign, to promote various new products. Marketing...
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